Well, I was typing up my first two week cycle report on the little Adsense vs Chitika experiment I’m running on one of my niche sites, when I started to get cold feet. Literally because it’s autumn where I live and the basement under my office is unheated, and figuratively because the Adsense Terms of Service dictate that you may not disclose material information on Adsense statistics provided to you from Google other than gross earnings.
You can check out the Adsense TOS here. Specifically check out Section #7 which describes confidentially.
And while I’m certainly no Adsense millionaire, I am enjoying my Adsense earnings enough to certainly not want to have my account canceled nor run into legal trouble with the great and formidable folks who live at the GooglePlex.
I tried checking into just how much I can report here by sending an email to Adsense support, but never heard a response. Go figure.
I’m thinking I should not give percent comparisons on Earnings Per Click since that only comes from Google. But based on the Adsense TOS, I should still be able to give a total earning comparison without running into trouble. So I can’t provide the data I really want to show about impressions vs clicks for each network. But I can give you information related to the total earnings.
So here it is.
The Adsense weeks total earnings were 10x more than the Chitika weeks. Yeah, you read that right, TEN TIMES. Every week was like that.
Note that my Adsense earnings are pretty good. My account is not being “smart priced”, the term for when Google considers your account crappy, which generally means lots of impressions but very few clicks. Smart pricing happens to the whole account, not just the bad sites, so be careful putting Adsense on any junk sites you might have lying around. Many people says being smart priced by Google earns 10x LESS per click, which probably puts it about on par with what I experienced from Chitika.
If anyone from the Big G has an issue with the way I presented my very limited information here, please let me know. I did try to contact you guys first.
If anyone from Chitika wants to offer an explanation or discuss a rematch, use the comment form below!