Adsense Vs Chitika Experiment Results

by on October 3, 2009


Well, I was typing up my first two week cycle report on the little Adsense vs Chitika experiment I’m running on one of my niche sites, when I started to get cold feet. Literally because it’s autumn where I live and the basement under my office is unheated, and figuratively because the Adsense Terms of Service dictate that you may not disclose material information on Adsense statistics provided to you from Google other than gross earnings.

You can check out the Adsense TOS here. Specifically check out Section #7 which describes confidentially.

And while I’m certainly no Adsense millionaire, I am enjoying my Adsense earnings enough to certainly not want to have my account canceled nor run into legal trouble with the great and formidable folks who live at the GooglePlex.

I tried checking into just how much I can report here by sending an email to Adsense support, but never heard a response.  Go figure.

I’m thinking I should not give percent comparisons on Earnings Per Click since that only comes from Google.  But  based on the Adsense TOS, I should still be able to give a total earning comparison without running into trouble. So I can’t provide the data I really want to show about impressions vs clicks for each network.  But I can give you information related to the total earnings.

So here it is.

The Adsense weeks total earnings were 10x more than the Chitika weeks.  Yeah, you read that right, TEN TIMES.   Every week was like that.

Note that my Adsense earnings are pretty good.  My account is not being “smart priced”, the term for when Google considers your account crappy, which generally means lots of impressions but very few clicks.  Smart pricing happens to the whole account, not just the bad sites, so be careful putting Adsense on any junk sites you might have lying around.  Many people says being smart priced by Google earns 10x LESS per click, which probably puts it about on par with what I experienced from Chitika.

If anyone from the Big G has an issue with the way I presented my very limited information here, please let me know.  I did try to contact you guys first.

If anyone from Chitika wants to offer an explanation or discuss a rematch, use the comment form below!

{ 5 comments… read them below or add one }

Jack May 13, 2011 at 1:16 am

I think everyone should take into account the demands that Google makes when you decide whom to do business with. Google Adsense is the new 900 lb gorilla and they can be tough on us, intimidating. I don’t have an account so I don’t have to be afraid, but my experience getting one is intimidating enough. They scared you off. They pissed me off. I couldn’t find any way to reach any Adsense Customer Help Center when I was denied an account with reasons that made no sense, but I hit a systemic dead end regarding ways to try again. We used to hate MS and now Google is getting in line to be the new Microsoft. I suggest that we go elsewhere as a matter of principle.

Dave June 15, 2011 at 2:33 am

Hi Guys

I’m in the same boat. Attempted to sign up with adsense and was not approved, with only a very vague reason that made no sense coming in email format. Could not locate a way to contact customer support – which was very disappointing to say the least. The other networks just don’t seem all that appealing at this point. I guess I will stay with Amazon for now.

wp7 August 15, 2011 at 12:48 pm


I just got banned from google adsense by showing honesty.
Someone from US was clicking my website ads heavily.
So i reported to google and THEY BANNED ME..more than xxx$ (near to minimum) gone for showing honesty. Now just shifted to chitika.
And this google is not having directly customer support that sucks big time.
Really hopeless.
They wasted my 2 months earnings. Now all gone…!!

Ivan September 20, 2011 at 6:36 am

wow 10x earnings from Chitika, obviously because of google adsense seo belongs to the biggest, and I argue about the requirements of google is less favorable for my country not to use western union as well if not mistaken, and I tried to list on my blog adsense always rejected, because contacts can be less accurate for them and when I try to list on Chitika, a blog I immediately accepted.
and I ask that you please give suggestions to me to be accepted in adsense.
thank you

El Plumber (admin) September 20, 2011 at 9:49 am

If the reason you are rejected is country or address related, you can pay for a US mail forwarding service to give you a US address to use. But my guess based on the fact that you’re trying to use a free Blogspot site to make money is that the monthly fee for a service like this is far more that you’d make back.

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