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Well, I was typing up my first two week cycle report on the little Adsense vs Chitika experiment I’m running on one of my niche sites, when I started to get cold feet. Literally because it’s autumn where I live and the basement under my office is unheated, and figuratively because the Adsense Terms of Service dictate that you may not disclose material information on Adsense statistics provided to you from Google other than gross earnings.
You can check out the Adsense TOS here. Specifically check out Section #7 which describes confidentially.
And while I’m certainly no Adsense millionaire, I am enjoying our Adsense earnings enough to certainly not want to have my account canceled nor run into legal trouble with the great and formidable folks who live at the GooglePlex.
So I’m checking into just how much I can report here. I think I may not be able to give percent comparisons on Earnings Per Click since that only comes from Google, but I should still be able to give a percent total earning comparison, total impressions, and Click Through Ratio (which I can measure through my local analytics package) without running into trouble. But I’m going to ask anyway.
Needless to say, I think I’m fairly safe in saying that the first week comparison was basically a slaughter, with the Adsense week earning much more than Chitika.
Stay tuned.
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