People do NOT Buy Stuff on Christmas

by on December 26, 2008

downward_graphWell, I suspected this.  I posted about the Alexa traffic graph for Amazon last week, and if you look closely you’ll notice a dip right around Christmas last year.  I suspected that Christmas wasn’t going to be a good conversion day, and BOY was I right.

Ready for this?  Over the past 4-5 months I’ve routed 40,000 clicks to Amazon through various sites and ads.  My conversion rate is an average of 12.5%.  Meaning that for every 8 clicks I drive from my sites and ads to Amazon, someone buys 1 item.  My lowest single day conversion rate since I’ve started doing this was 3.61% on a Saturday near the end of September.  My highest was 85% on a day when someone ordered 200 student dictionaries in one pop.  Totally throws my numbers off, but heck, I’ll take the commission sure.

Anyway, my conversion rate yesterday (Christmas) was a whopping 1.71%.  I drove 461 clicks to Amazon yesterday and people bought 8 items.  Ouch.   Between not shutting down my Adwords ads and 1/30th hosting fee cost, I think I actually lost money yesterday.

Someone remind me to turn off all my ads next Christmas please.  People don’t seem to buy stuff.  Plenty of browsers, very few buyers.

Random Posts

Leave a Comment

Previous post:

Next post: