Should Publishers Stand By Their Advertisements?

by on May 7, 2011

I received this comment the other day from Ray in Canada:

Hey you know you have an advertisement on this website that says Secret ck software that will make you 283,191 dollars per month legally.
Objectively that destroys all of your credibility.
This is not a troll attack, the ad is there.
Maybe it is so ridiculous it’s a joke.
Wonder if this comment will get published?

> Author: El Plumber (admin)
> Comment:
> I’d suggest you don’t click on it then Ray.

Thanks for the tip,I manage a building in Canada btw and have no vested
interest. I ran into your website looking to make a little extra income if
they aren’t all scams.
Do you stand by the advertisement?

He’s talking about the ad for Commission Crusher that is currently showing up on my sidebar.  Probably won’t still be in my ad rotation by the time many of you read this but that’s ok.  It actually states:  “Secret Software Legally Hacks Up To $283,191 a Month.”  Note it doesn’t say you will profit $283,191.  That’s important.

Which brings up an interesting point.  Do I stand by the ad?  I stand by it as much as any publisher would stand by an ad they are being paid to run.  Does the building owner with the billboard on it truly believe that drinking Crown Royal will make you friends?  Does stand behind those Penny Stock ads?  Does stand behind the wrinkle cream and Acai berry health miracle ads?  Seriously, I just did a screen grab of a random page on and there they are.

So yeah, I stand by it as much as those far larger and more reputable publishers stand by their ads.  I stand by it all the way to the bank.

Now that being said, is Commission Crusher worth buying?  It’s been well reviewed by a number of people in the Internet Marketing industry.  Steve Iser, the creator of it has been a respected poster on the Warrior Forum since 2005 and there is no doubt that he has made a crap ton of money over the years.

Did he bring in $280k in a month?  Sure.  I don’t find that hard to believe at all.  Really.  Think of it from a business sense.  How is that any different from any other small business?  I’d guess the nice restaurant down the street easily brings in $500k a month, but that $500k costs them at least $480k in advertising, food, salary, rent, electricity, etc.  You spend a bunch of money, you can make money.   It’s simple Business 101.

The program teaches you how to run a CPA (cost per action) advertising campaign on the internet.  Cost per action meaning that an advertiser offers a bounty or cost for a given result.  Typically that result is the sale of a product.  You pay X in advertising, and for each product you sell you earn Y.  As long as Y is greater than X, you make money.  I don’t believe for a second that he is making $280k profit.  And if he was that lucky, it’s certainly not month over month.  Is the advertiser being disingenuous by not clarifying that fact in a small banner ad?  Sure.  Did it get your attention though?  Sure.

You can see this stuff in action all around you.  Look at that screen shot I took of the website above.  Someone paid around $100 for 100,000 page views for those ads.   If 0.5% of the people who view it click, that’s 500 clicks.  If 1% of those clickers buy what they’re selling, that’s 5 sales.  If the affiliate posting the ad makes $25 a sale, that’s $125.  Spend $100 on advertising, make $125.  As long as you make more than you spend and you don’t break the law doing it, you win. Now multiply that by 1000 ads on other websites and that’s some damn good money.

Is it that easy?  Of course not.  You can easily spend more than you bring in and lose money just like with any business.  And if you are successful, it’s never sustainable long term.  Someone will come along and copy your ads and outbid you by paying $110 and crowd you out.  You MIGHT get very lucky and bring in $250k in one month on $100k worth of advertising, but next month it will all dry up.  You might also LOSE $50k on $100k of advertising.  Hopefully you notice that when you’ve only make $50 on $100 of advertising and change your strategy or pull your advertising campaign.  You will have to always be one step ahead.

Commission Crusher will teach you how to do all this stuff.   To make the most of it, you’ll have to buy templates and example websites to help close the sale once you get people to click through.  So while you’ll learn a lot for the $47 it costs for the basic program, expect to shell out more for the template websites.  Honestly, it’s probably not a great program for beginners, but if  you have some affiliate marketing under your belt already it will help you.

{ 8 comments… read them below or add one }

Ray May 8, 2011 at 12:34 am

Ok, I believe I learned something,thank you.
Quite interesting.

El Plumber (admin) May 8, 2011 at 12:38 am

No problem! Thanks for the idea for the article. ;)

Peter May 8, 2011 at 5:17 pm

Hi El Plumber, It never ceases to be amazed at the level of intelligence, or lack of it, of some people. Why should you have to stand by something which is not your? As you rightly pointed out this would not be expected anywhere else.
As we say this side of the pond “Some mothers do have them” Peter

El Plumber (admin) May 10, 2011 at 3:14 pm

Well, Peter, I do believe that there should be far more integrity in advertising in general. And I have to pay some attention to the ads on my sites, since I wouldn’t want porn or gambling or the like on here. I won’t let anything with sneaky billing practices or hidden costs on here either, like those hidden free trial offers and the like or anything with a sketchy payment processor. With places like Paypal and Clickbank and other top tier payment processors, you always have some recourse if you are cheated out of your money. So for me, that ad passes these tests.

Ray May 10, 2011 at 6:20 pm

It also never ceases to amaze me some people think personal attacks are intelligent.
I never claimed to be particularly intelligent,but mostly I’m Just green.
Have a wonderful day.

Aileen Patrick May 13, 2011 at 9:35 am

I’m looking at your tag line about exposing the BS in Internet marketing and wondering by what logic you can claim that offering dubious ads on your site actually meets that claim. Looks like the same old internet marketing promise the world to sell a product approach to me.

So abcnewss runs acai wonder miracles ads. So what? If anything then you should be exposing them not justifying yourself because everyone else does it. What s exposing in that? You are just following the herd not raising the bar.

El Plumber (admin) May 13, 2011 at 3:04 pm

Aileen, in fact, I am raising the bar here. The fact that large sites like ABC and Fox allow ads for hidden rebill offers and dubious medical claims is my point. The course and software in question here is being sold by a known internet marketing expert who makes his name public, provides support for his product, provides refunds for his product, and uses a reputable payment processor for his credit card transactions. It meets all my “smell” tests for detecting B.S.

For the $283k claim, I also explained what that isn’t as unreasonable a claim as people think. Like I said, it’s Business 101. For example, spend $275k on advertising and earn $283k is still a pretty darn good monthly income. The problem is that most people looking to make money online don’t have that kind of money to buy advertising and scale. It just doesn’t scale DOWN for those people. It’s not worth dropping $1000 a month in advertising to only make $35.

Ray May 13, 2011 at 6:25 pm

A small profit is a profit, but that is right, I am not willing to invest a 1000 dollars to make 1005 dollars.
Now it is very hard to tell,where you can invest a couple of hundred or so and be pretty sure a few hundred is going to get you a few fives or tens profit though.

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