On the affiliate sites I’m running and the Google/Yahoo ads I’m running, I’ve noticed some trends that I NEVER would have thought of without having seen the data myself. I would love to get a peek at something like the Amazon daily search trends for certain keywords (damn you googhydr-20!) and crunch the numbers, some amazing insights would pop out.
Anyway, here is what I noticed this week.
Leading up to Thanksgiving, I see a ton of searches for the following. These aren’t the exact search terms since most of what I see are long tail type searches, but they fall into the following categories:
- Knife Sets
- Dish/Pan sets
Now, the day after Thanksgiving, I see the following searches rise to the top
- Steam Cleaner vacuums
- Knife Sets
- Weight loss/diet books
The third one I would have guessed, but the first and second seem a little odd at first. But then I thought about it some more.
Steam Cleaner vacuums: Everyone in the US just had Thanksgiving dinner and I’d bet at least 10-20% of those dinners had red wine or cranberry sauce ground into the carpet. How do you get it out? Buy a steam cleaner!
Knife Sets: Those people without the forsight to order knife sets before Thanksgiving probably had some sort of knife/carving crisis and told a loved one that they really need new knives as a holiday present.
Think ahead and make some extra affiliate sales next year!