If you want to drive repeat visitors to your site and really drive traffic, you need to not only provide great new content on a regular basis, but you need to figure out ways to get readers involved in your site.
Encourage comments, host contests where people vote, hold votes and polls, anything to get your readers to invest in your site. People who are involved will be more likely to return.
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Its absolutely true, as a blogger you must get your readers involved, for many reasons. To see what they are looking for (to solve their problem) and then selling them that solution and to build up seo friendly comments