Great article and thank you for sharing your insights. I have an affiliate site that’s been up for just over a year. Sexy Shoes Expert, a.k.a. sexy shoe sex pert, yikes! I try to target women shopping for shoes and fashion accessories and have had some minor success. I realize now that the subject is very broad, competition is fierce and the name is all wrong. Over the past year I have written many articles and reviews, a lot of them target keyword specific, changed the layout to make it more user friendly, incorporated social media a.s.o. What is your opinion on the website? Am I only wasting my time because the subject is too broad? Should I consider shutting it down and starting over with a new name and subject matter? Any suggestions you might have for me would be greatly appreciated.
Well Silke, you asked for it and here it is. You wanted an analysis of your site Sexyshoesexpert.com. It’s hard not to take criticism personally sometimes, so don’t take any of this the wrong way.
No, don’t change your subject matter or give up! You have a great head start, you just need to focus it more.
For putting yourself on the spot like this here is your free link, along with a free keyword that I personally think you should try targeting on your site for practice, black and white high heels. Yes, that link doesn’t exist yet you’ll make it exist, keep reading.
I took that keyword phrase from a quick Google Adwords tool keyword search for sexy shoes. It has a bunch of people searching for it, but not that many strong pages ranking for it. Title it EXACTLY that: Black And White High Heels.
First off, clean up your home page. Right at the top those widgets to Twitter, Facebook, Flickr, the generic affiliate link to Endless, the Category list in the middle, and the extra links to your About and Contact pages are all just wasting your precious “link juice” off your home page. You want to laser target your link power.
Check out this article on keeping your page rank for more info. Basically think of your site as a cascading set of water fountains. Your goal is to get a nice distribution of water or “link juice” flowing directly to the individual money pages, the place where you drive people to your affiliate links. You have one big pool (your home page) draining into 10 pools, your individual category, About, and Contacts pages (none of which make you money) and then what’s left dribbling into your money pages. You want your big pool to flow directly into 10 or 20 money pages, like the one you are going to make about black and white high heels.
Your home page also looks different than your My Blog section, with no side bar. Your entire site should have consistent navigation and a consistent feel.
Stop linking to your Category pages, like I said it’s a waste of your link power. Many of your posts have links to your sexy shoes category page, but driving people to a category page is not a good way of targeting. Make a single “Shopping for Sexy Shoes” post, link to that instead, and spend time making it the perfect post on how to shop for sexy shoes.
Lose that “Stumble for WP” plugin, replace it with a Related Posts plugin like WordPress Related Posts that will let your link juice flow between your posts more and draw people to other posts.
Remove a bunch of the link junk you have on your sidebars (that sweepstakes link, the wikio link, the translator, the grab our button) and replace them with a “Most Popular Posts” list like I have here and put your 5 or 10 big money posts on the list. It lets every page of your site drive your “link juice” to those posts for the search engines to see.
Now for the posts. Take your Ruffle Peep Toe Pumps as an example. I just picked a recent post as an example:
- Your image has no link! Clicking on the link there should take you to that shoe on Endless or Zappos.
- Put links in the text to some shoe like those through an affiliate link! See my article on Amazon link targeting for more details. It’s relevant for non Amazon links too. Stuff like “And then I found these awesome ruffle peep toe pumps for this amazing party I went to last Friday“ By linking that entire statement, it might get people who are interested in the show as well as people who might think it’s a link about the party. GET THEM TO CLICK THROUGH, even if you have to be sneaky. But it only works if they get to your site in a shopping mood to start with.
- Improve your call to action! At the bottom you put a link you have a “Shop At Endless.com for shoes!” replace that with “Check out these amazing heels I found on closeout sale before they sell out!” and link to a sale page or clearance page at Endless. Check out my article on link targeting for more details.
Remember, the key is to get people who are interested in buying shoes to your site by keyword targeting, then getting them to click on an affiliate link however you can. Tempt them, tease them, whatever it takes.
From my black and white high heel suggestion above, create a new post with maybe 2 or 3 shoes, small images that link to affiliate pages for those shoes coupled with links that entice people to click on them. Make sure you use that keyword in various forms in the article without over doing it, something like
“I found the best black and white high heels the other day while shopping for a special date with my guy. They didn’t go with the pink outfit I was planning, but then I found this amazing black and white dress that went perfect with these high heels. Normally I like my heels to be 3″ and these black and white beauties had a 4″ heel which made me a bit nervous that I couldn’t walk right. They actually were mostly white, maybe I should call them white and black heels, but that just doesn’t sound right you know?”
The exact keyword is only in there once, but all the parts of it are scattered in there 3 or 4 times. As long as you don’t overdo it, Google eats that stuff up.
Then link that from your side bar from your Most Popular Posts list you are going to make and I can pretty safely say that you’ll see traffic for that keyword
Don’t take any of this the wrong way, you are way ahead of the pack already! You have an aged site with plenty of original content, year old backlinks, and some page rank already. Make a better focus on your individual product/post pages and remove the link junk and you’ll see a big jump in search engine traffic in the coming months. Add to that a focus on building keyword focused backlinks to your individual money posts (not categories!) and you’ll have a great site for yourself.